Shukaj.by is an interactive platform for locative quests. Each quest is a location-based treasure hunt game that invites users to enjoy a gamified self-guided tour at a location and theme of choice.
The platform allows anyone to be an author and publish a quest on Shukaj.by.
The project does not only promotes tourist attractions, involves users into history and myths, but also stimulates local communities to use their knowledge of history to build a small business.
Shukaj.by has been featured by UNDP in Belarus as one of top 7 ideas that disrupt travel and hospitality industry in Belarus.
Business / service / interaction design of an e-commerce platform for the product line of interactive city quests
PR: established relationships with top 5 local media what resulted with over 10 articles published about the company in a few weeks