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shukaj.by

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Shukaj.by | Creative Technologist | Maryna Razakhatskaya
Project Description

Shukaj.by is an interactive platform for locative quests. Each quest is a location-based treasure hunt game that invites users to enjoy a gamified self-guided tour at a location and theme of choice.

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The platform allows anyone to be an author and publish a quest on Shukaj.by.

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The project does not only promotes tourist attractions, involves users into history and myths, but also stimulates local communities to use their knowledge of history to build a small business.

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Shukaj.by has been featured by UNDP in Belarus as one of top 7 ideas that disrupt travel and hospitality industry in Belarus.

Shukaj.by | Creative Technologist | Maryna Razakhatskaya

Featured by:

Skills

  • Creative Direction
     

  • UX/UI
     

  • Product management
     

  • Strategy
     

  • Growth marketing
     

  • Business / service / interaction design of an e-commerce platform for the product line of interactive city quests
     

  • PR: established relationships with top 5 local media what resulted with over 10 articles published about the company in a few weeks